The green coffee market is projected to show healthy growth in 2025, driven by rising consumer demand for natural and minimally processed products. Increasing awareness of the health benefits of green coffee, such as weight management and antioxidants, is also boosting its popularity.
On the supply side, producers in regions like Latin America and Asia-Pacific continue to play a key role, while global trade trends and sustainability practices are shaping pricing and availability. In my view, the biggest opportunities ahead lie in specialty blends, organic certifications, and expanding online retail channels, which are making green coffee more accessible to a broader consumer base.