What is so appealing about the Pheran among the Kashmiri people?
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The Traditional Dress of Jammu & Kashmir Pheran is not leaving the market due to its warm, comfortable and cultural identity. Its woollen cover also keeps the locals warm when the weather is cold, particularly during extended winters. Pherans of women are more decorated with embroideries whereas men have simple designs. Those who visit Kashmir holiday packages enjoy the display of this traditional outfit because it depicts the real Kashmiri culture and way of life that adds value to the travel experience and creates a better understanding of the culture.